Schiel & Denver Publishing Ltd began ISBN book publishing operations in early 2008, with the aim to enable independent writers across the world to publish and distribute their books with the support of a dedicated professional publishing team and infrastructure that guarantees placement in both major "brick and mortar" bookstores like Barnes & Noble, online stores like Amazon and small, local indie bookstores. The company is now a professional member of the Association of American Publishers and stakeholder of the United Nations Global Compact office, with a thriving fiction and nonfiction backlist, also welcoming both Christian authors, poets and children's writers with extensive book publishing divisions in these specialist sectors. Opposed to generalised self-publishing, at Schiel & Denver each book is marketed to the retail buyers unit of bookstores like Barnes & Noble in a bi-annual trade catalog, that ensures each author's work is given a proper introduction to the book buying public and interested readers. Printing and book production are undertaken by experts, with printing checks on each book to ensure that the finished ISBN book products work well in a professional retail environment and have eye-catching covers that attract the public.