Gradually but increasing demand of Marketing Automation platform like Marketo, Hubspot, Eloqua, Pardot etc. Mobile Marketing Automation is also a preferred choice for Webinar to increase interest in demand generation. You can automate your business with your subscribed customers while engaging Webinar to interact your business knowledge.Survey shows 2% of industry having their Marketing Automation platform with integrated CRM like Salesforce to nurture their leads and get business conversion successfully. This vary because of budget allocated for marketing and sales team in your company. So they prefer other channel like digital marketing strategy, email marketing program to achieve their target.
Nevertheless, there is slow increment in the process of Marketing Automation service to gain well marketing qualified lead for business to business purpose.
In brief, Marketing Automation is emerging platform to deliver marketing qualified lead.