The Internet is the biggest game changer for the world of marketing in decades. The Internet has fundamentally changed the way that consumers find the businesses, products and services that they need to live and thus, it has fundamentally change the way businesses reach out to their customers. The field of Internet marketing is new—but it’s significance is huge.

Internet marketing is particularly disruptive in that it allows small businesses with small budgets to reach large audiences. Because of the large role that search engines play, local businesses can now compete on a near level playing field with global enterprises and established brand names. Understanding the technology that drives the Internet and leveraging it in opportunistic ways is what differentiates businesses and websites and makes or breaks their online marketing campaigns.

Although Internet marketing campaigns and strategies are as varied and unique as traditional marketing campaigns, there are a few common channels that Internet marketers use to reach their audiences. These include search engine optimization, video marketing, social media marketing, search engine marketing, pay-per-click marketing, display ad marketing, directory management and others.

But ultimately, it all boils down to two holy grails: traffic and conversion. These are the Internet marketers two chief concerns—one, how to get visitors to your website and two, how to get your visitors to take action, to pick up the phone, subscribe or make a purchase right then and there.

Internet marketing is a truly exciting field—and it can benefit your business immensely. For more information on Internet marketing, check out some of our links below.