Advertisement is the media to promote the new products developed by the company and individuals. People will come to know about the products only when the advertisement reaches the people. When a product is advertised the
ethics should be followed in order to frame the quality and usability. This is exactly the situation of the advertising. The work is not finish if the potency of promote is not calculated. This is the only way to know how the advertising is doing, is it attaining the objectives and is the objective obtained. It is not at all possible to evaluate marketing efficiency perfectly as there are many aspects like creating a company picture, improving the revenue, maintaining individuals advised about the item, presenting new item, which impact the potency of marketing.
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