Independent Restaurant Consultants is a blog that is focused on one thing, growing restaurant sales! We do this by implementing direct marketing techniques. Direct marketing is so much more effective for small business owners versus using traditional mass media to get new customers which can be expensive and ineffective. We also focus on catering as each catering order has a much larger average sale than someone who might walk into your restaurant for one meal. Plus, when you offer catering, you are essentially getting paid to show off your food to your clients guests, potentially leading to new customers in the restaurant which can create a snowball effect on sales.