Understanding sales requirements and following effective sales techniques improves one’s business to a great extent. When one can successfully convince a customer, only then sale happens. The first lesson of sales techniques starts with understanding customer requirement and working towards fulfilling the same. Also, despite the product being good, one may not know how to market it well and take it to end customer. Sales techniques include tried and tested methods to boost sales and achieve a ball park figure with less effort and more efficient marketing. With the implementation of such techniques wisely one salesperson can easily convince a customer and can make the sales happen.