Marketing Communications is a website designed by Wiley Higher Education to support the textbook ‘Marketing Communications: A Brand Narrative Approach’. Authors Micael Dahlen, Fredrik Lange and Terry Smith created the text which is written in a captivating style conveying the creativity of marketing communications campaigns as well as describing and discussing all key concepts which underlie them. This website is an interactive resource for students and professionals in the marketing world. It provides a campaign model, an interactive glossary and case studies. Alongside these resources is the Marketing Communications Blog which displays relevant case studies and marketing events which are currently happening. This also give students and professionals a chance to weigh in with their opinions and ideas about current marketing news. Come and visit our site today to use valuable resources and read our interesting blog!